Docklin Profit Bidding lets you optimize for business value.
ROAS can be inefficient
Aligning marketing with business value may sound intuitive, but in reality most advertisers optimize for revenue simply because it is available in the marketing platforms. When gross margins vary between categories and product brands, relying on revenue and ROAS is bound to create inefficiencies.
Docklin Profit Bidding
Docklin Profit Bidding lets you use profit as your main conversion action, bringing you closer to the true value of your advertising. The profit data is also available in a separate Google Analytics view allowing for deeper analysis and visualization in Looker Studio.
We believe advertisers should look at both revenue and profit to make the most of their digital marketing. All you need is COGS data and we can take it from there.
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