Dynamic Audience Segmentation.
In-platform Customer Segmentation.
Third-party data is becoming unreliable
Targeting audiences based on third-party cookies is becoming less effective. Using first-party data lets you target customers in a smarter way to improve performance.
Dynamic Audience Segmentation
Piper Dynamic Audience Segmentation segments customers based on multiple data sets and pushes customer lists to Meta and Google Ads. Scheduled, dynamic, and effective. Lists can include Churning customers, High value customers, or Customers who purchased brand X or product Y.
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