Customer Segment Insights.

Combining Attribution With Customer Segmentation.

Understanding customers

Are you willing to pay the same for acquiring a new customer as you would reactivating an existing one? We believe that understanding what customer segments marketing campaigns are attracting is crucial to build long term business value.

Customer Segment Insights

Our feature Customer Segment Insights provides a breakdown of the GA attribution on a customer segment level, mitigating risks of overinvesting in existing customers and underinvesting in new customer acquisition.

Beyond first time vs. repeat customers, additional customer segments can be broken out to fit your business.

Customer Segment Insights integrates with Profitability Insights and Data Loss Attribution to create a more complete source of truth for digital marketing.

Want to know more?

Read our white paper on Marketing Effectiveness or contact us.